One Million Customers – DriveNow Celebrates Milestone

DriveNow, the joint venture of the BMW Group and Sixt SE, has exceeded the one million customers mark. With this achievement, the carsharing provider is demonstrating the growing importance of carsharing in Germany and Europe.

The growing popularity of the company’s carsharing service is borne out by the increasing number of trips per vehicle: DriveNow’s BMWs and MINIs are used up to 23 times per day by customers. The BMW 1 series is the workhorse, with more than six million drives. The entire business area of all 13 DriveNow cities now covers 1,095 square kilometers, or roughly an area the size of Hong Kong.

Some 330,000 of the company’s one million customers now have access to electric mobility via DriveNow and can opt for one of its 970 BMW i3s at all locations. The almost two million electric trips have saved more than 2,500 tonnes of CO2 to date.

Looking at customer preferences, DriveNow’s male users favor the BMW i3, with almost 83% of bookings of the vehicle done by men. The MINI convertible is the most popular car among female drivers, with a 24% rate. 

LHLK supports DriveNow in corporate communication and consumer- & product pr since 2012.