Hiscox-Survey: “Hiscox DNA of an Entrepreneur Report 2017“

According to the online survey conducted by "Research Now", 62% of Germans surveyed are optimistic concerning the coming business year (2016: 65%). This puts Germany in the mid-range among the participants. For the survey 4,000 founders and managing directors of small and medium-sized companies based in Germany, France, the Netherlands, Spain and the US have been interviewed. The US holds the first place with 72% optimistic companies (2016: 68%), while the United Kingdom comes last with 55% (2016:60%).

The positive attitude of German entrepreneurs is also in the context of their continuing stable economic situation. For instance, 68% stated that they had increased their sales in the last twelve months and 66% were able to maximize their profits.

Even the imminent Brexit hardly dampens the spirits of German entrepreneurs. Only 11% expect negative effects on their own company. In contrast, 28% of British respondents believe that this will have a negative impact on their own business.

For 46% of the German entrepreneurs surveyed, the danger of customers not being paid is the biggest uninsured risk. Of 27%, data loss or the loss of intellectual property is perceived as a danger. And 25% count hacking or cybercrime to the biggest uninsured risks.

LHLK has been supporting Hiscox in corporate communications since 2013. Further information on the "Hiscox DNA of an Entrepreneur Report" can be found here.


Hiscox eDNA
Graphic: Hiscox