OSRAM adds color to the Eurovision Song Contest
OSRAM is the official lighting partner of the ESC for the second consecutive year. With the help of the products made by its Clay Paky subsidiary, the company will create a spectacular lighting show on the stage of the Globe Arena during the performances in Stockholm.
During this year's Eurovision Song Contest (ESC), viewers all over the world will be able to use the free app Lightify@Eurovision and the website www.osram.com/ESC to award one point to twelve points to each song. Stockholm landmarks like the dome of the event venue, Globe Arena and the City Hall Tower will be bathed in bright colors that reflect the audience's feelings. A song that fails to win the audience’s favor will generate a wave of blue light. A song that inspires the masses and thus gets an average of twelve points will turn the landmarks bright red with the help of Osram Lightify.
The Eurovision Song Contest takes place from the 10th to the 14th of May in Stockholm. LoeschHundLiepold Kommunikation is responsible for the corporate communication of OSRAM during the ESC.